Senior Marketing Executive

About the Role

THRSHLD is seeking a Senior Marketing Executive to oversee the company's marketing and advertising operations as we bring our venue-based dating and social platform to market.

This is an early-stage leadership role with significant responsibility. The Senior Marketing Executive will work directly with THRSHLD's Founder & CEO and Co-Founder & COO to develop marketing strategies, advertising campaigns, growth initiatives, brand positioning, and launch plans.

We are looking for someone capable of taking ownership of the marketing function, developing well-supported recommendations, coordinating campaigns, analyzing performance, and managing marketing initiatives from planning through execution.

Decision Authority & Leadership

The Senior Marketing Executive is expected to operate with a high degree of independence, initiative, and ownership while working directly with THRSHLD executive leadership.

The Senior Marketing Executive will develop and recommend marketing strategies, campaigns, advertising plans, growth initiatives, and other marketing game plans for the company.

All major marketing decisions, campaigns, advertising initiatives, strategic game plans, material public-facing initiatives, and associated marketing expenditures must be presented to and approved by THRSHLD's Founder & CEO and Co-Founder & COO prior to execution.

Following approval, the Senior Marketing Executive will be responsible for overseeing and managing execution of the approved strategy and coordinating the people, resources, campaigns, and deliverables necessary to carry it out.

Key Responsibilities

• Develop marketing, advertising, brand, launch, and growth strategies for review and approval by THRSHLD executive leadership.
• Oversee and manage approved THRSHLD marketing and advertising campaigns from planning through execution.
• Develop strategies for increasing awareness, user acquisition, engagement, and market penetration.
• Help establish and maintain THRSHLD's brand positioning, marketing voice, and public-facing messaging.
• Develop marketing strategies designed to increase user density within THRSHLD's supported markets and venues.
• Coordinate social media, digital marketing, advertising, content, events, community activations, and other approved marketing initiatives.
• Collaborate with company leadership on venue, campus, event, community, media, and partnership opportunities involving THRSHLD's marketing strategy.
• Establish and monitor meaningful marketing KPIs and provide leadership with campaign performance data, findings, and recommendations.
• Identify new marketing channels, advertising opportunities, campaigns, partnerships, and growth opportunities for leadership consideration.
• Help establish the processes and organizational structure necessary to scale THRSHLD's marketing operations as the company grows.
• Coordinate and provide direction to future marketing personnel, contractors, agencies, and other marketing resources as authorized by company leadership.
• Attend leadership meetings and provide updates, recommendations, campaign results, and proposed marketing initiatives.

Minimum Qualifications

• Bachelor's degree in Marketing or equivalent professional experience in marketing.
• Ability to submit to and successfully pass a background check.
• Ability to work as needed based on company operations, campaigns, launches, events, and other business requirements.
• Reliable computer and internet access.
• Reliable phone and cellular service.
• Ability to attend virtual and/or in-person leadership meetings as required.
• Ability to oversee, coordinate, and manage THRSHLD marketing and advertising campaigns while working with executive leadership and obtaining required approval prior to execution.

Preferred Qualifications

• U.S. military veteran preferred. THRSHLD welcomes qualified applicants from all backgrounds; military service is not required.
• Experience developing and executing marketing strategies or advertising campaigns.
• Experience marketing a consumer mobile app, technology product, dating platform, social platform, or consumer-facing startup.
• Experience with startup launches or early-stage company growth.
• Experience with digital advertising, social media, brand development, user acquisition, creator marketing, events, or partnership marketing.
• Experience analyzing campaign performance and using data to guide marketing recommendations.
• Experience overseeing multiple campaigns, vendors, contractors, or marketing initiatives simultaneously.
• Strong written, verbal, organizational, and leadership skills.
• Ability to operate effectively in a fast-moving early-stage company where priorities may evolve quickly.

Compensation

This is an equity-based position. Specific equity terms will be discussed with selected candidates during the interview process.

About THRSHLD

THRSHLD is a venue-based dating and social platform designed to help people make genuine connections in the places they already go.

Rather than relying solely on endless remote discovery, THRSHLD uses supported real-world venues as the context for meeting and connecting with other people.

Our mission is simple: Real Connections. Right Now.

Ready to Build With Us?

We're looking for someone who wants more than a title. We're looking for someone who wants to help build THRSHLD's marketing operation, bring strong ideas to the table, and take ownership of turning approved strategies into results.

Apply Now